Inbound vs outbound lead operations
Inbound is when a customer contacts you. Outbound is how you follow, reactivate, and find people already asking. A Lead OS keeps both on one record so nothing sits unowned.
Inbound: they contact you
Web chat, WhatsApp, and voice are inbound surfaces. The frontdesk module answers, collects structured intent, and hands high-intent conversations to a human with context.
Outbound: you keep the lead moving
Follow-up tasks, reactivation, and public-demand finding are outbound operations. Each lead still has one owner and an SLA — not a second inbox.
One system, not two tools
Wasila records capture, score, assign, follow-up, and outcome in the same Lead OS. Wasila One is the demand-finding layer when you are ready — not a separate marketplace on this site.
Steps
- Connect inbound channels to one lead record
- Assign an owner and an SLA after qualification
- Follow up, reactivate, or find public demand without leaving the OS